Marketing & Communication

How your skills and passion will come to life at Headspace:

• Own integration and formatting of key SEO article pages

• Support larger marketing initiatives that include but are not limited to: partnership landing pages, checkout flow landing pages, enterprise landing pages in various domains using Contentful and WebFlow

• Support marketing campaign launches by developing and launching optimized landing pages in Contentful

• Update existing landing pages to include SEO best practices site-wide

• Working with internal and external partners to gather requirements such as translations, copy, and assets as needed to build landing pages

• Analyzing and reporting on the effectiveness of our landing pages. You will then use this data to drive future landing page creation and propose optimizations to our templates based on past success

• Becoming a subject matter expert on our CMS, as well as suggesting incremental improvements to our current CMS structure Maintaining editorial governance so content is up-to-date, meets editorial standards, and is consistent with the Headspace brand

What You've Accomplished

• Minimum of 2 years of experience working on a web product

• Experience working with various stakeholders to gather landing page requirements

• Proven experience building and editing landing pages in a CMS; familiarity with Contentful and Webflow or a comparable content management system a plus

• Knowledge of SEO best practices, especially as it relates to on-page optimization

• Knowledge of basic design and UX principles a plus

• A good understanding of analytics and experience incorporating learnings into future landing page production.

• Experience with Google Analytics and/or Amplitude is a plus

• Strong project management, problem-solving, and analytical thinking skills

Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity

Pay

The hourly range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills.